Maison Margiela Fragrances opens its first boutique in the Philippines

Located at Greenbelt 5, shoppers can indulge in the brand’s exquisite scents, discover the full collection and its latest fragrance, ‘From the Garden.’

(FROM LEFT) Rustan Marketing Corp. division manager for fragrances Marlyn Ferrer, Rustan’s Commercial Corp. VP for store development and expansions Michael Huang, Rustan Marketing Corp. general manager Cessie Colayco, Maison Margiela director of sales Carlton Pereira, Rustan Commercial Corp., SSI Group of Companies and Rustan Marketing Corp. president and CEO Anton Huang, Maison Margiela training manager Lynne Chow, and Maison Margiela regional product manager Felicia Yeo

Maison Margiela Fragrances opened its first boutique in the Philippines at Greenbelt 5. Exclusively distributed by Rustan Marketing Corporation, Filipino shoppers can finally indulge in the House’s exquisite scents and unique offerings when they visit Makati City’s renowned luxury mall.

The boutique boasts a meticulously curated concept and captivating design, providing a truly impressive fragrance retail experience. It spans 36 square meters and offers a full lineup of the House’s iconic Replica perfume collection, as well as a selection of home scenting and bath and body products. As a delightful addition, the brand introduces From the Garden, a new fragrance that invites everyone to experience the essence of a tranquil moment spent amidst lush nature.

Rei Germar at the boutique’s grand opening
(FROM LEFT) Brent Manalo, David Guison, Bella Racelis, Ida Anduyan and LA Aguinaldo
Ashley Garcia
Rustan Marketing Corp. general manager Cessie Colayco and
Rustan Marketing Specialists, Inc. general manager Catherine Huang

Immerse in a scent-uary unlike any other

Upon entering Maison Margiela Fragrances at Greenbelt 5, an air of sophistication and luxury immediately envelops the senses. The interior, bathed in sleek off-white tones, exudes a minimalist elegance. 

Guests are welcomed by an interactive digital screen, alongside an olfactory bar of Replica fragrances. When a bottle is picked up, the screen bursts into vivid imagery that perfectly captures the fragrance. This immersive experience transports guests into the ambiance, mood, and emotions evoked by the scent.

The entrance features an interactive digital screen, alongside an olfactory bar of Replica fragrances. When a Replica fragrance bottle is held up, a vivid video imagery that represents the fragrance plays on the screen, allowing the consumer to visualize and be immersed in the ambience, mood, or emotion of the scent.

Progressing further into the boutique, guests are invited to a personal, memory-evoking journey as they explore the full display of 16 Replica fragrances on a stunning island pedestal. Moreover, a beautifully arranged Replica discovery wall showcases the iconic range, each accompanied by a key visual representing the memory or emotion of the scent. The captivating stories of each fragrance invite lingering moments, reliving significant memories, whether solitary or shared with loved ones.

The Replica discovery wall showcases the iconic range, each accompanied by a key visual representing
the memory or emotion of the scent

Meanwhile, opposite the discovery wall lies the home scenting and bath and body wall, a treasure trove of candles, home sprays, shower gels, body lotions, and hand creams. Each product is meticulously designed to complement the shopper’s fragrance lifestyle, enhancing living spaces and personal moments with uniquely uplifting scents.

On one side, the home scenting wall offers Replica candles. Made with high-quality mineral waxes and up to 12 percent of perfume concentrate, these candles infuse living or workspaces with a rich, enduring aroma that facilitates a comforting and familiar atmosphere.

Replica candles

Then on the other side, patrons can explore the care and comfort of Replica’s bath and body collection, featuring a luxurious lineup of shower gels, perfume lotions and scented hand creams. Each variant is formulated with high-quality ingredients and finished in Maison Margiela’s iconic stitch packaging. Available in the signature Lazy Sunday Morning, Sailing Day, and By The Fireplace scents, these provide an exquisite sensory experience, enveloping the skin in delicate fragrances reminiscent of cherished moments.

Finally, further enriching the reminiscent journey, with every purchase of a 100ml Replica perfume, guests can immortalize their newfound memories with a complimentary photo print-out, elegantly inserted into a specially designed fragrance cotton pouch. Plus, guests have the option to personalize the label of their perfume bottle, adding another layer of unique and fond memories to their overall experience.

Introducing From the Garden

The latest Maison Margiela Replica fragrance, From the Garden, evokes the joyful feeling of reconnecting with nature. Exclusively crafted by master perfumer Olivier Cresp and his son Sebastien Cresp, the creation encapsulates a precious bond shared over the years.

From the Garden evokes a memory that I share with my son,” shared Olivier Cresp, “Like a family heritage. My father made me smell the garden plants, and I did the same with my son. These earthy and greenery notes remind me of those moments of transmission and complicity.” ​

With each note, From the Garden unfolds like a fragrant hymn to life’s simplest joys. Inspired by a crisp, sunny afternoon in a blooming garden in Puglia, Italy, it captures the enchantment of hands delving deep into the soil, harvesting ripe tomatoes. With its juicy, bright, and tangy notes of ‘Tomato Leaf accord” combined with Green Mandarin notes, it reflects the ripeness of freshly harvested fruit. Geranium essence, with its floral and aromatics accents, recalls a luxuriant garden. And with its slightly damp, moisty inflections, Patchouli essence evokes the earthy scent of soil that subtly lingers on one’s hands after gardening.

Maison Margiela Fragrances Boutique is located at Greenbelt 5, Makati City, and is open Sunday to Thursday, from 11:00 AM to 9:00 PM, and Friday to Saturday from 11:00 AM to 10:00 PM.