It’s important for toddlers and preschoolers ages 3+ to continue drinking “Growing Up Milk” during their growing up years so they can get the appropriate nutrition that’s right for their age.
When people behind Nestlé’s NIDO Growing Up Milks (GUM) were looking for ideal endorsers, it didn’t take long for them to find one. There are no better endorsers than actress Marian Rivera-Dantes and her equally lovely daughter Zia. In the words of Nestlé’s Meg Panopio, the mother-daughter team is “a perfect fit” for the NIDO GUM brand.
“Their optimism and charm make them highly relatable to the everyday mom and child,” says Meg, the lead behind NIDO GUM Business.
“Marian’s parenting style,” Meg continues, “can be described as confident and comfortable, as she wants Zia to be well-rounded, capable and independent. Zia, on the other hand, is a natural explorer and has a can-do attitude. Which is exactly what a NIDO GUM child is – an independent, sociable and bright child. With Marian’s #1 mom’s support, she is not afraid to try and learn from exploring”.
And NIDO® 3+ helps makes sure that Zia, through Marian’s motherly love, gets all the support a growing child like her needs. In turn, Marian, like countless mothers out there, is in good company.
As the country’s market leader and the #1 brand under the Total Growing Up Milks Category, NIDO GUM enjoys the trust of majority of Filipino moms as their preferred age-appropriate milk nutrition brand of their children ages 3+. With a superior product that’s expertly formulated for the needs of Filipino children, say Meg, NIDO GUM has already secured its leadership position and reputation as an expert when it comes to healthy toddlerhood and preschool-hood with the help of experts from the NutriTods program.
The product’s lofty position can be further attributed to NIDO GUM’s “pillar of strength,” which is ultimately rooted on its brand belief and brand purpose.
“NIDO GUM believes that there’s nothing more powerful yet more demanding than a mother’s love in preparing her children for the future,” Meg reasons. “This is why, with our products and services, we want to support every mother’s love to nurture a healthy future for her child. It’s in the team’s commitment to this belief and purpose that the brand continues to enjoy consistent growth.”
NIDO GUM’s preeminence in this field, which is best summarized in brand’s current tagline “Protect your toddler’s Self-Discovery,” resulted from decades of continuous product development as well as a thorough understanding of the changing needs of both mothers and their children.
And these needs, as far as the child is concerned, is met early on, as your child starts with his or her journey of self-discovery. This journey, in turn, signals the emergence of every child’s unique self. It’s a very special time wherein parents witness their children discover their physical, cognitive and social selves.
In practical terms, Meg illustrates, Zia and almost every child within her age range start to discover certain existing truths about themselves: “I have a body that’s different and recognizable; I have capabilities and can achieve things on my own; and I’m different from others and my actions can affect them.”
“This context is what motivates the team to ensure that we continue to provide the best products and services that will support in protecting their little ones bring out the best of toddlerhood & preschool-hood,” she adds.
As if existing challenges in rearing a precocious pre-schooler aren’t enough, parents these days are further confronted by this new & challenging reality, which has severely impacted the lives of countless Filipinos is so many different ways. They certainly need every help they could get in making the most out of their child’s critical development stage and self-discovery while growing up in a strictly confined environment.
Meg and the rest of ’NIDO GUM Business acknowledge the challenges that parents and their children are now faced with. In response to this, NIDO GUM has adjusted its plans to be of better service to its market during this critical time.
Its “Toddler ExperTips Masterclasses – Nurturing Toddlers & Preschoolers”, which have been running since 2019, for instance, have partnered with local experts in nutrition and socio-emotional development in tackling such highly relevant topics as homeschooling, “keeping social” while social distancing, boosting children’s nutrition and play, exploration and self-discovery in the new world we’re living in.
“Our promotions are also geared towards ensuring children’s continued development and self-discovery,” says Meg. “It has become the brand’s mission to better equip parents with important tools and tips in these trying times.”
All these are anchored on and encapsulated in NIDO GUM’s NutriTods Program, a product of the brand’s years of experience and expertise when it comes to toddlers and preschoolers ages 3+.
NutriTods is a scientific program created by global experts in toddler & preschool nutrition, science, education, and cognitive development milestones to best understand every aspect of total child development: cognitive, social, physical and nutrition.
This program helps support parents to protect their little ones to bring the best of toddler & preschool hood and create a healthier foundation with parenting guides and expert support. With the help of these experts, NIDO GUM is also able to provide age-specific nutrition specially made for toddlers and preschoolers ages 3+, addressing local nutrient gaps of Filipino kids, providing them with a strengthened protection benefit.
Then there are age-old challenges along the way, which NIDO GUM is mindful of if the brand is to boost Growing Up Milk consumption among every Filipino child. One of these foremost hurdles is the price barrier among most Filipino families.
“At a young age, children ages 3+ are exposed to less nutritious, and more affordable beverage options,” Meg notes. “Most Filipinos also have a diet that’s rich in carbohydrates and sugar. It’s important for toddlers and preschoolers ages 3+ to continue drinking Growing Up Milk so they can get the appropriate nutrition that’s right for their age like NIDO 3+. NIDO 3+ / 5+ are the only milk with Lactobacillus Protectus scientifically proven to help support your child’s respiratory defenses and help protect them against pathogens in the upper respiratory tract that causes common coughs and colds.”
NIDO GUM is also packed with other important nutrients like DHA for the brain, Prebio3 for digestion and other essential vitamins and minerals that help support the child’s overall growth and development. The new NIDO 3+ / 5+ also has no added sucrose, so your kids can enjoy all the benefits and goodness of milk with no added table sugar, which is important in helping to avoid tooth decay and health problems.
Marian, who has fully embraced and enjoys every minute of her role as a young mother, knows all these too well. And all that love and effort, with no small help from NIDO GUM, she showers on Zia show, as she continues to grow, to her parents’ delight, in grace, beauty and wisdom every day.
