Rustan’s Man unveils its newest brands and looks, which include fresh names in the local retail scene such as KARDO, Far Afield, Portuguese Flannel, Pompeii, Scalpers and Knickerbocker
Rustan’s launched its revamped menswear collection during a recent event at its Shangri-La Plaza branch. Featuring a new set of innovative brands and looks, the effort aims to take men’s fashion to new heights by providing the market with more options and fresher takes when it comes to dressing in style.
With a keen eye for the extraordinary and a commitment to excellence, Rustan’s has carefully curated an exceptional collection of men’s fashion brands that are sure to impress. From the seasoned and discerning to the young and young at heart, Rustan’s Man 2.0 is designed to cater to every taste and style preference.
Victor Basa, Jimmy Nocon, Miko Carreon, Francis Tolentino and Sam Ajdani
Gracing the launch were personalities in various fields such as Victor Basa, Sam Ajdani, DJ Jimmy Nocon, Chef Francis Tolentino, Miko Carreon and BJ Pascual, among others. These men were among the first to see up close and personal Rustan’s new roster of menswear brands.
New Brands
Founded in 2013, KARDO redefines men’s fashion by paying attention to the intricate details of traditional work-wear and tailoring. The brand honors India’s traditional weaving, dying, and printing techniques, and actively collaborates with handloom weaving communities to preserve these practices.
Using natural fabrics such as natural dyed Handloom, block printing, ikat, natural indigo denim, shibori, and chikankari embroidery, KARDO’s clothing is handcrafted by a single tailor from start to finish, promoting fair wages and a safe and healthy working environment in New Delhi.
Portuguese Flannel, a family-run business with four generations of experience, produces high-quality shirts that tell the story of their Portuguese heritage. The brand’s mills are situated in Guimarães, Portugal, a city famous for its textile industry, where they blend traditional expertise with contemporary aesthetics to create shirts that not only look great but feel great, too.
Daniela Medalla and Anton Medalla
Founded in 2014 by a group of friends who shared a passion for sneakers, Pompeiiis a Spanish lifestyle brand focused on the concept of “walking” as a constant movement of the soul, body and mind. Inspired by its Spanish roots, Pompeii’s unique style bridges the gap between formal and informal, resulting in a harmonious blend of design, culture and sport. Starting mid-May, you can experience the comfort and style of Pompeii’s shoes for yourself.
Far Afield, a contemporary clothing brand founded in 2016 by brothers Mark & Chris Scholes, is inspired by global travel and built around a desire to create distinctive and high-quality garments with utility and purpose.
Despite considerable growth, the brand remains committed to operating with the same intimacy and fostering meaningful relationships within the industry and with its customers. Far Afield works closely with manufacturing partners whose commitment to craftsmanship reflects their own values, allowing for experimentation with new techniques and materials in each collection.
Scalpers was founded in Seville in 2007 and took the world of men’s fashion by storm in Spain. Its international expansion began in 2013 and today there are 130 Scalpers stores all over the world.
As a brand, it delivers a strong and uncompromising style. Conceived with the idea of liberating men from the traditional sober sense of style, Scalpers delivers iconic, seasonal collections that are designed to make them feel unique.
The Native Americans who cut scalps to reclaim their freedom were known as Scalpers. This is the spirit of rebellion and the brand identity symbolized by its signature skull and bones logo.
Started in September 2013 in New York by Andrew Livingston, Knickerbockerestablished itself as a manufacturing company on the border of Brooklyn and Queens, cultivating a community of artists, brands and people who value individuality.
The brand draws inspiration from classic American style and the arts, music, sports and subcultures that make up its roots, with each collection designed for utility and purpose, creative originality, and sustainability for future generations.
Experience the future of menswear at Rustan’s Man 2.0 and be the first to discover unique, high-quality clothing from innovative and sustainable brands.
