Pinky Tobiano wears humanitarian hat for typhoon victims

Weaving her unique brand of magic on the table, the chemist and tablescape diva teamed up with West Elm and Pottery Barn in a one-night only buying event to help displaced families in Bustos, Bulacan, where she is also part of the community.

West Elm and Pottery Barn recently lent their support to chemist and tablescape artist Pinky Tobiano and her “Shopping for a Cause,” a one-night only buying event at their flagship stores at Central Square in BGC, where part of the proceeds went to the families affected by Typhoon Egay in Bustos, Bulacan.

Plants, crops, even animals were affected by the calamity. Many families also lost their homes. Seeing the typhoon’s devastating effects firsthand, it was personal for Pinky, as her farm in Bustos was also severely damaged. Even her pet parrots drowned.

Pinky Tobiano teams up with West Elm and Pottery Barn
One of her latest creations for Table Love by Pinky

It was only natural for the recent “Shopping for a Cause,” initiated by Pinky herself, in partnership with West Elm and Pottery Barn, to occupy a special place in the “Queen of Tablescape’s” heart.

She was prompted to extend a helping hand by inviting her friends to check out and buy the latest products at West Elm and Pottery Barn. Shoppers not only enjoyed a 20-percent discount on all their purchases. A percentage of the sales also went to the victims of Typhoon Egay.

“I am so grateful to all my family and friends who braved the rain and traffic to support this cause. I am so thankful to all of them,” Pinky said. “I am so thankful to SSI (Store Specialists, Inc.) group, who was very instrumental for making this happen.”

Pinky Tobiano, Erik Santos, Marie Pagkalinawan, Preet Singh, Moira de la Torre, Markki Stroem, Juancho Robles, Mac Merla
Alex Vergara, Markki Stroem, Pinky and Erik Santos

SSI exclusively represents such premier home store brands as West Elm, Pottery Barn and Pottery Barn Kids in the country.

Making the event extra special was Pinky’s latest magazine-worthy tablescape, TableLove by Pinky, where she combined West Elm china and other tableware with such blooms as orchids, tulips, hydrangeas and baby’s breath.

Known for her colorful, bright and often dainty arrangements, Pinky resorted to black ribbons, for the first time, in her latest tablescaping presentation.

She masterfully highlighted black, which, she admitted, is often associated with mourning or sadness. But for her, black also evokes quiet elegance, resulting in a more gender-neutral and classy tablescape.

Guests who checked out majority of West Elm products in “Shopping for a Cause” discovered handcrafted, in-house designs, which were also noteworthy for their quality and originality.

Erik Santos, Bianca Manalo and Juancho Robles
Pinky with Genevieve Jimenez Yalung