Shopping, beautiful clothes and feeling absolutely gorgeous in them — these are probably the three most universally loved things by women around the world. Filipinas are no exception to this. And for 21 fashionable years, homegrown apparel label Plains & Prints has been giving them more and more to love about dressing up and looking — and feeling — fantastic.
Aside from being proudly local, Plains & Prints co-owner and co-founder Roxanne Ang-Farillas promises that they will be offering something even more special this September. In partnership with ICanServe Foundation — one of the biggest and most influential foundations for breast cancer in the country — the brand will unveil its new collection that highlights a woman’s femininity, multi-faceted nature, strength and grace. All pieces will have touches of pink — the color symbolizing breast cancer awareness.
As supporters of the advocacy, top designers Rajo Laurel, Rhett Eala, Maureen Disini-Teichert, Vania Romoff and Randy Ortiz all designed pieces for the new collection which will be available in Plains & Prints boutiques by Sept. 14.
(Clockwise from left: Designs by Rajo Laurel, Rhett Eala, Maureen Disini-Teichert, Vania Romoff and Randy Ortiz empower and beautify the woman who wears them)
Together, their goal was to unite all women in the continuing fight against the life-threatening disease in a more positive and affirmative fashion. Women currently battling breast cancer, their friends, loved ones and especially breast cancer survivors still need a reason to feel beautiful, empowered and womanly after all, and dressing them up in great clothes is one way to achieve that.
At the collection’s launch held at Greenbelt 5’s atrium, ICanServe Foundation vice president Nikoy de Guzman stressed the importance of their advocacy. As a two-time breast cancer survivor herself, and with a mother and grandmother who had also battled the disease, the brave woman shares that the Philippines is in fact the no. 1 Asian country at risk for the disease, and no. 9 worldwide. Educating Filipinas about the disease can never be over-epmhasized.
With Plans & Prints face Anne Curtis kicking off the fashion show (that showcased selected pieces from the collection), guests ended their evening feeling inspired and better informed of the advocacy.
“In addition, every piece showcased in this campaign will serve as a reminder to all women who are battling the disease or will at some point go through this, that they have a strong network of support, and that this battle is something we can win over and emerge from even stronger together,” adds Roxanne.
“My dream is to continuously create meaningful collaborations – touching the lives of women and maintaining a valuable lasting relationship with them. We will continue to fuel women’s devotion to excel and to bring out their true essence and strength,†she concludes.
(ICanServe Foundation vice president Nikoy de Guzman, Anne Curtis and Roxanne Ang-Farillas)
(The evening’s cocktails were also in theme with their touches of pink)
(Pieces from the new Plains & Prints x ICanServe Foundation collection)
(ICanServe’s Lian Chua, and Crisann Celdran, Rajo Laurel, Maureen Disini, Plains and Prints owner and founder Roxanne Farillas, ICanServe’s Charmaine del Valle and Bettina Osmeña, Randy Ortiz, Vania Romoff and ICanServe’s Libet Virata, Lanie Eusebio and Nikoy de Guzman)
(Tableau of the exclusive collection made by five of the country’s top designers in collaboration with Plains and Prints for the benefit of the ICanServe Foundation)
