In partnership with Visa, RCBC and RCBC Bankard unveils its latest card, the RCBC Bankard Visa Platinum, which caters to a discerning few. Packed with exclusive travel perks, dining privileges and access to one-of-a-kind entertainment, this new card promises to “enhance the rewarding experiences” of those who want to live in style.
Launched at the Hilton Manila in Newport City, Pasay City, the card reflects RCBC Bankard Visa Platinum’s ability to curate unique and memorable experiences for jetsetters and leisure travelers alike, with performances by Franco Laurel, Manila Philharmonic Quartet and Sindaw with their interactive flamenco dancers dazzling the crowd. During the same event, RCBC Bankard also introduced award-winning multi-media automotive journalist, James Deakin, as the brand ambassador for RCBC Bankard Visa Platinum.
According to a recent study led by Euromonitor International, emerging and developing countries will see the number of affluent individuals triple between 2017 and 2030. And the RCBC Bankard Visa Platinum was created to provide a more suitable card for the habits and preferences of this increasingly influential sector. Targeted towards the mass and core affluent, this market views wealth as having the means to do things that matter: rest, recreation and deepening familial ties through meaningful experiences, such as traveling.
“We recognize the importance of the growing affluent sector,” shares RCBC Bankard president and CEO Simon Calasanz. “They have a unique appreciation for value and a keen interest for rewarding experiences. Their lifestyle preference is what we had in mind when we launched this new card innovation that specially focuses on experiences.”
For as low as P25 spent abroad or P48 spent locally, cardholders will be earning one Preferred Airmile, which is equivalent to One Airmile of their choice of the Air Miles Program: Asiamiles, Air Asia BIG Points, Cebu Pacific Get Go or PAL Mabuhay Miles.
RCBC Bankard Visa Platinum cardholders will also have unlimited access to Skyview Lounge in Terminal 3 or at the Club Manila Lounge located in Terminal 1, discounted fares on car rentals and other exclusive offers such as complimentary travel insurance, greater purchasing power and a pay-later feature.
A welcome gift is also waiting for those who will obtain the RCBC Bankard Visa Platinum. The choices include free 6,000 Preferred Airmiles, P5,000-worth of electronic gift voucher or P5,000 worth of travel credits.
“We are extremely excited to partner with RCBC and RCBC Bankard to launch the RCBC Bankard Visa Platinum card for Filipino travelers. Our data shows that travel is one of the top category spend by Visa Filipino cardholders, and hence, it is natural for us to create a product that is tailored to the needs of jetsetters in the country,” Visa country manager for the Philippines and Guam Dan Wolbert says.
With the new product, cardholders may now enjoy travel perks, such as airport lounge access, travel insurance, as well as dining and travel privileges through the Visa Epic Experience platform. The Visa digital concierge service comes with the card, as well, which enables individuals to make dining, leisure and travel bookings to the concierge at real-time.
“With all these amazing rewards and benefits, we believe it will encourage more Filipinos to make digital payments in the country, and when they travel overseas,” adds Dan.
RCBC president and CEO Eugene Acevedo is also confident that the new product will be able to “further strengthen its position in the region as the preferred bank of choice and RCBC Bankard as the top of wallet card.”
To learn more about the RCBC Bankard Visa Platinum has to offer, visit rcbcbankard.com.
