By Hermes Joy Tunac
Unrealistic standards of beauty have been subscribed to by countless women for years, but in this day and age of social media, such standards are more prevalent and the influence they have on younger generations of women (and even men!) affects their perceptions and self-worth greatly, making them believe that they can’t be beautiful unless they are young, flawless and living an Instagram-perfect life.
In its efforts to veer away from these ideals, Max Factor is attempting to empower women through its newest campaign, “YOU X Max Factor,” which puts a spotlight on a new generation of women who embrace their beauty from all angles.
Corollary to this, the global makeup brand launched Jennylyn Mercado as its first-ever Filipina ambassador last Oct. 17 at Mega Fashion Hall.
In our short exchange with Max Factor’s Senior Brand Manager Monica Sangalang, she tells PeopleAsia that it’s about time that Max Factor focuses on a regional level by getting a Filipina ambassador that women can relate to.
“We believe, as Max Factor does, that Jennylyn is the epitome of fearless beauty. She has risen above life’s challenges and continues to win with her determination, self-acceptance, authenticity, and empathy. She is an inspiration to her generation, fearlessly telling the story of her journey,” Monica shares, on why they have chosen Jennylyn.
During this campaign, you will see more of Jennylyn through Max Factor’s beauty visuals where she will be showcasing looks that complement the many roles that women portray in life.
“Beauty is not just skin deep. Makeup is glamorous but at the end of the day, it is your inner beauty that really reflects who you are. Makeup is a powerful tool not to transform you, but to enhance features that you already have, helping you bring out the best of who you are, coming from your experiences,” Monica adds.
For her part, Jennylyn supports such a thrust: “For me, a person is beautiful when he/she treats everyone with respect, kindness, and love. Their essential goodness makes them beautiful and powerful inside and out.”
Max Factor is exclusively distributed by Rustan Marketing Corporation, and available in leading department stores nationwide.
