The department store chain’s leading loyalty program marks its 10th year with its first grand in-person event since the pandemic, gathering beauty enthusiasts to an evening filled with beauty talk, exciting games and tempting deals from Rustan’s The Beauty Source. Dubbed as the biggest beauty event of the year, Beauty Addict has returned bigger and more diverse than ever.
By Ma. Angelica Demegillo
After a two-year hiatus from hosting in-person events, Rustan’s The Beauty Source is now back with a vengeance, holding a bigger, bolder and more diverse Beauty Addict event, which, in 2022, is celebrating 10 fruitful years of promoting beauty, selflove and wellness.
Dubbed as “Rustan’s Beauty Addict: A Decade of Beauty,” the 10th-year grand anniversary celebration kicked off last September 1 at Rustan’s EDSA Shangri-La Plaza Mall with a variety of activities and deals. It also drew its fair share of beauty enthusiasts and influencers, such as Kai Javier, Shari Poquiz, Jessica Yang, Vanna Garcia and Chelsea Robato, among others. The place buzzed with music and excitement, as people socialized and shared stories on beauty and wellness over cocktails.
Hosted by lifestyle vlogger and celebrity host Nicole Andersson, the event kicked off with a performance by DJ Jimmy Nocon, followed by a beauty fashion show showcasing the creative themes of past Beauty Addict events, such as “Beauty Neon” and “So Surreal” from 2015 and 2016.
The past two years, which were celebrated virtually, focused on inspiring discussions and stories from various industry personalities. But for this year’s edition, Rustan’s has gone all out and offered a fully immersive, face-to-face setup loaded with a variety of activities guests can participate in.
A plethora of deals, activities and games in participating brands’ booths at Rustan’s Department Store await guests. The games include Spin the Wheel with Clinique, Claw Machine with The Koh Gen Doh, Stila, Guess What’s In the Box with Mario Badescu and even a Perfume Slot Machine Game with Lucky Scent.
A decade of beauty
Rustan’s The Beauty Source has rightfully earned a reputation as the country’s luxury haven housing the most prestigious beauty brands in the world of makeup, skincare, fragrance and personal care products. Despite the challenges posed by the pandemic, Rustan’s The Beauty Source has remained the leading one-stop-shop for all things beauty.
The first-ever Rustan’s Beauty Addict event was in 2013. It has since grown and adopted a variety of themes to convey various aspects of beauty. In 2020, due to the pandemic, it held its very first online celebration with the theme “Face Forward.” In 2021, Rustan’s The Beauty Source took its inspiring message several notches higher with its second online event dubbed as “Transcend.”
This year’s event draws inspiration from the diamond and its bright and enduring quality, symbolizing the company’s dedication of offering its customers only the finest and best beauty brands.
Rustan’s The Beauty Source is home to brands such as Chanel, Malin+Goetz, Mario Badescu, Estee Lauder, MAC, Jo Malone, Clinique, Laura Mercier, NARS, Viktor&Rolf, Chloé, and more. To get the latest updates on all your favorite beauty brands, events, first dibs on special offers and more, visit their website at https://rustans-thebeautysource.com.
