Just in time for Women’s Month, Rustan’s Beauty Source painted the town in full colors with GRLPWR. Now on sixth year, the annual beauty festival has become a much-anticipated event by beauty enthusiasts. And this year is no exception.
By FRANCHESCA L. TUAZON
Stepping into the event at Rustan’s Shangri-La felt like walking into a vivid wonderland inspired by Henri Matisse, where vibrant installations, neon lights and immersive displays set the tone for a beauty-filled celebration. The space became even livelier with DJ Xiro keeping the beats alive while guests indulged themselves in games, exclusive promos and delicious treats.
However, it wasn’t just a gathering for women — everyone, including men, joined in on the fun, proving that beauty and self-care are for all.
One of the biggest highlights? The amazing freebies! Attendees received makeup, perfume and skin care products from top beauty brands, making the experience even more exciting. And while the night ended on a high note, the celebration continues beyond the event.
Exclusive promotions and perks extend all the way to April, giving beauty lovers more time to enjoy the festivities.
Exclusive promos and perks
Customers may join the Color Rush Promo with Unionbank, ongoing March 31, and earn Rustan’s eGCs from Giftaway on straight and PayEasy 0 percent installment transactions when shopping using the UnionBank Card; get P 600 eGC for a minimum spend of P 8,000 and P1,500 eGC for a minimum spend of P 20,000. Redemption period of the Giftaway eGCs starts from April 30 until June 30.
Ongoing until April 30, Rustan’s Beauty Addict members who make a minimum purchase of P 30,000 at Rustan’s Beauty Source will receive an exclusive Aranáz Theresa Mini bag, which are vailable in natural, black and blue. A touch of timeless sophistication and expert craftsmanship — the bag is perfectly designed for the modern woman on the go.
Now, get a chance to indulge in a luxurious summer vacation at one of the world’s most exclusive private islands. For every purchase worth P 5,000 at Rustan’s Beauty Source, until May 1, Beauty Addict members are entitled to one e-raffle entry for a chance to win a four-day, three-night stay for two at the North One Villa of Banwa Private Island, inclusive of roundtrip flights.
But that’s not all — signing up in the Beauty Addict mobile app will get customers an extra +50 points. To add extra color to the summer beauty journey, from now until March 31, Beauty Addict members can earn x5 Beauty Addict points on any purchase at Rustan’s Beauty Source. To become a member, customers need to spend a minimum single-receipt purchase of P 2,500 at Rustan’s Beauty Source.
GRLPWR 2025 is envisioned as a celebration of self-appreciation, empowerment and, of course, girl power! From fun photo-op moments to endless shopping perks, everyone is reminded to embrace their uniqueness and express their beauty in full color.
Shop at a Rustan’s store near you, online at Rustans.com, or via our Personal Shopper at 0917 111 1952. For updates and announcements, head to @rustansph and @RustansTheBeautySource on Instagram and Facebook.
