Shang Properties ushered in a new era of luxury living with the launch of its refreshed brand identity last Oct. 17 at Shangri-La The Fort, Manila in Bonifacio Global City. The renowned developer, which describes itself as a “maestro of exemplary life spaces” unveiled its new logo, branding and upcoming luxury projects in an afternoon soirée with the theme “Filipino in Details.”
“Our brand refresh is a reflection of the changing world. Times have changed and consumers have different needs and desires. We recognized that we need to innovate and adapt to our market’s tastes. But what remains is our commitment to boldly moving forward, staying true to our promise of excellence, and setting higher standards in luxury living. In this new era of sophistication, we are not just changing with the times. We are leading the change,” said Wolfgang Krueger, Shang Properties’ executive director.
A new look of modern luxury and sophistication
Shang Properties’ new identity was unveiled through a ‘brandfilm’ that bannered its philosophy of paying attention to details, whether big or small, and how it makes all the difference. To highlight its attention to detail, Shang Properties revealed its new logo, which features a clean and more streamlined look. The text has been updated to reflect a subtle tone of modern luxury and sophistication. This refreshed look better reflects Shang Properties’ design philosophy: that of uncompromising vision, elegance, and harmony in all details.
The Crane, a Shang Properties icon that has signaled power, strength, and permanence, has been retained to show the company’s lasting commitment to creating inspired spaces that are thoughtful and meticulously designed with harmony in mind. Likewise, Shang Properties pays homage to its previous logo with familiar elements and colors that have strong ties to the brand and its DNA.
Designing a well-appointed life
Shang Properties also introduced its latest properties, which are set to become the next coveted addresses.
Its latest project is Laya by Shang Properties, located in Pasig City. Residents can treat Laya’s modern and thoughtfully designed spaces as their canvas, where they have the freedom to design for their own self-expression.
The program also trained the spotlight on its recently launched developments, including Shang Residences at Wack Wack, and the two projects under Shang Robinsons Properties, Inc., a joint venture between Shang Properties and Robinsons Land Corporation, Aurelia Residences and Haraya Residences. Additionally, the developer teased guests on two upcoming projects in Cebu and Quezon City.
“Our refreshed logo and branding marks the beginning of a new era of sophistication. The luxury real estate market continues to change and evolve and we strive to be at the forefront of change. We want to redefine luxury and set new standards. Our journey is just beginning and we are honored to continue creating Exemplary Life Spaces,” ends Krueger.
