Hershey’s Philippines recently celebrated International Women’s Day by launching the “She Inspires” campaign and limited-edition chocolate bar packaging designs.
This campaign shows that we don’t have to look too far for inspiration — there are extraordinary women in our midst who empower us through their selfless acts of love and kindness.
“There are a number of women in our lives making remarkable contributions and each of their actions, big or small, makes a huge impact. The inspiration we’ve been looking for has always been right beside us and it’s time to honor our sheroes who are near and dear to us. l Let’s recognize and celebrate the women who are part of our lives. I hope, through our initiative, we contribute to the greater conversation and inspire consumers to celebrate their sheroes.” said Kamy Devaguptapu, Marketing Director of Hershey’s India’s APAC.
“This is an occasion to recognize the extraordinary women in our lives. We are excited to see consumers discover our unique bars on store shelves and pick up a handful to share with the women who inspire them. Handing someone a She Inspires bar is a small but an immeasurable gesture,” Devaguptapu added.
The campaign features an interactive microsite https://celebratehershe.com/ where consumers can nominate their sheroes and create personalized cards that can be sent to the special women in their lives or posted in social media. The QR code leading to this microsite is found on the limited-edition packaging designs.
Hershey Philippines also organized the “HerShe Photo Wall” where women can enjoy an exciting photo shoot and share their inspiring stories. Participants got the chance to win exclusive prizes from the “She Inspires” campaign.
Consumers can also enjoy a 20 percent discount for every 60-gram chocolate bar purchase until March 31 at 7-Eleven, Robinsons Supermarket, SM Supermalls, Metro, Waltermart branches and CSI Malls.
