For nearly two decades now, SMEG has been helping change the Philippine skyline through partnerships with premier developers. This has resulted in close to 50 buildings and 10,000 condominiums across Metro Manila, Cebu and Davao, all having SMEG kitchens.
From left, SMEG Italy export eirector for Asia Matteo Lupi, Ayala Museum senior director Mariles Gustilo, Italian Ambassador to the Philippines Marco Clemente, Mondo Cucina Inc. (MCI) president Ton Concepcion and Mondo Cucina creative eirector Karen Concepcion
SMEG, the iconic Italian brand of high-end home appliances, recently marked its 16th year in the Philippines at the Ayala Museum. To mark this milestone event, people behind the brand, led by businessman Ton Concepcion, transformed the newly refurbished venue into a lush Italian garden adorned with SMEG appliances like an art installation reminiscent of the Emilia Romagna region.
As guests were ushered into the venue, they were transported to this garden installation. Aptly named “A Garden of Kitchen Delights by SMEG,” it was filled with lemon trees, flowers and verdant greens that came alive with the striking colors of SMEG appliances showcased as functional pieces of art. The intricate planning and attention to detail involved in creating the SMEG indoor garden installation says a lot about the brand’s commitment to outstanding design and quality.
From left, Century Pacific Group president Christopher Po, Mondo Cucina president Ton Concepcion, SMEG Italy export director for Asia Matteo Lupi and Rockwell Land chairman of the board Nestor Padilla
From the awe-inspiring garden tour, guests were then ushered to an exclusive preview of a great Philippine masterpiece — Juan Luna’s long-lost artwork, Hymen, oh Hyménée. Interestingly, the flowers featured in the SMEG indoor garden were inspired by the flowers that are strewn on Luna’s masterpiece, making the transition from the garden installation to “Hymen, oh Hyménée” almost seamless.
The night’s guest list was an indication of SMEG’s success in the local market, wit Mondo Cucina Inc. (MCI), the company behind SMEG in the Philippines, celebrated with no less than the Italian ambassador to the Philippines, His Excellency Marco Clemente, and SMEG export director for Asia Matteo Lupi gracing the event. Business leaders from the Italian Chamber of Commerce in the Philippines, and stalwarts from the country’s property development, design and architecture industries were also present to celebrate with MCI and SMEG.
From left, Ayala Land Premier president Mike Jugo, Ayala Land Premier chief operating officer Paolo Viray, Mondo Cucina VP for sales and marketing Beth Austria and Ayala Land Inc. senior advisor Bobby Dy
To give thanks to its partners for making 16 fruitful years happen, SMEG and MCI treated its guests to an unforgettable celebration. Throughout the night, guests were treated to unlimited drinks from the Botanist and Rémy Martin featuring a selection of SMEG products, complemented by delectable cuisine and wines from Northern Italy, and decadent desserts from The Daily Knead while the renowned Manila Philharmonic Orchestra serenaded them in the background.
For the past 16 years, SMEG has been helping change the Philippine skyline through partnerships with premier developers such as Ayala Land Premier, Rockwell Land Corporation, Shang Global City Properties, Inc., RHK Land, Phil Realty and Holdings Corporation, AlphaLand Corporation, and many more. This has resulted in close to 50 buildings and 10,000 condominiums across Metro Manila, Cebu and Davao, all having SMEG kitchens.
To know more about SMEG Philippines, visit https://smegphilippines.com/ and follow its social media accounts, on Facebook (https://www.facebook.com/smegph) and Instagram (@smegphilippines).
