Some of the world’s biggest and brightest stars descended in Italy and arrived in style on the red carpet in luxury SUVs, sedans, coupes, and cabriolets at the recent 78th Venice International Film Festival, which opened at the Venice Lido.
Against the stunning backdrop of the Lido, stars of the big screen arrived in various Lexus models for the opening ceremony at Sala Grande where celebrated Italian actor Roberto Benigni received the Golden Lion for Lifetime Achievement.
Lexus’ passion for the “seventh art” was told through the eyes and experiences of Lexus Brand Ambassador Edoardo Leo, the acclaimed actor, director and screenwriter, who explained how qualities that make cinema unique are mirrored in the values of the Lexus brand. The partnership between the magic of cinema and Lexus is forged by a shared desire to create truly unique and unforgettable emotional experiences, through elements that are sometimes imperceptible, but which define the distinctive character of the final product: attention to detail, craftsmanship, innovation and vision.
All-new NX luxury mid-size SUV
This character is embodied in the all-new NX luxury mid-size SUV, which made its debut at the festival. The NX expands Lexus’ vision of electrification through advanced new plug-in technology, delivering the highest levels of performance and efficiency while still maintaining a striking exterior and interior. The distinctive new Tazuna cockpit reflects the human-centered philosophy, which lies at the heart of the Lexus design.
The new NX also offers a next-generation multimedia and connectivity system alongside leading-edge technologies for greater safety, comfort and convenience. Heralding a new chapter in Lexus history, it replaces a highly successful model, which amassed sales of over 175,000 in Europe.
Lexus supporting the arts
Edoardo Leo also highlighted the collaborative work which Lexus has engaged in to help the entertainment sector. Following an acutely difficult period for the arts, Lexus is supporting “Poltrone Rosse,” a crowdfunding initiative with UNITA, the National Union of Theatre and Audiovisual Interpreters, to assist performers, especially women during pregnancy.
The initiative will see rows of red armchairs placed in the squares of five Italian cities (including Venice during the Biennale Cinema 2021), where actors can sit alongside film fans and tell of their passion for the big screen, with proceeds going to projects conducted with UNITA.
“Lexus was proud to showcase its cars in this prestigious setting while highlighting the brand’s link with cinema through Edoardo Leo and its concrete support of the festival’s interpreters,” said Maurizio Perinetti, Director of Lexus Italia. “Venice is also an opportunity to present the all-new NX, a real jewel that represents our vision of electrified mobility and embodies the best in technology, comfort, and design.”
Lexus has been the official car of the festival for five consecutive years now. For 2021, its entire Lexus electrified range such as the all-new NX, the UX, RX, ES sedan, LC coupe, LC Convertible, and the UX 300e, Lexus’ first fully electric car accompanied actors, directors and well-known celebrities over the course of the festival.
To learn more, visit the Lexus website at lexus.com.ph or visit our social media pages on Facebook and Instagram @lexusmanila; To arrange a consultation with your personal sales consultant, visit the Lexus Remote page at https://fal.cn/3eSWW
