STR8 and iface Inc. announce the arrival in the Philippines of the new STR8 Fragrance Collection. Featuring National Basketball Association (NBA) superstar and STR8 global ambassador Giannis Antetokounmpo, the men’s fragrance collection will have its first launch in this part of the world.
STR8, which is a popular men’s fragrance line that presents high brand awareness and leading market shares in Central, Southern and Eastern Europe, urges young men to “go for great,” just like what Giannis Antetokounmpo did.
He may be a world-famous basketball star today, but before he went to the US, Giannis began his journey as an amateur player in Greece, who dreamed of playing professionally in the NBA. His passion, commitment, hard work and drive to succeed have helped him blossom into one of the best NBA players today and a Most Valuable Player candidate in the league.
According to STR8, Giannis is the perfect ambassador for the brand because he shares the same virtues that the brand stands for.
STR8 belongs to Sarantis Group’s portfolio of brands. The group is one of the leading consumer goods companies in Europe and has a very strong international presence, operating subsidiaries in 12 European countries through an extensive distribution network, and exporting to more than 40 countries worldwide.
STR8 will be exclusively available at Watsons Retail Chain and The SM Stores
