CLOY

When women unite for Hyun Bin et al.

When women unite for Hyun Bin et al.

Five accomplished ladies from different backgrounds, who now call themselves Seoul Sisters, have struck up a friendship, thanks to their shared bond over K-dramas. They were, in fact, all set to fly to Korea last May until COVID-19 got in the way. By Alex Y. Vergara What was supposed to…
Read More
Captain Ri is back for Bench… and he “loves you”

Captain Ri is back for Bench… and he “loves you”

Aye, aye, Captain! Hyun Bin fever rages on as homegrown fashion brand Bench brings back the Korean superstar for a 30-second video that will surely send hearts aflutter. “Salute! It’s the captain and he’s got a message for you,” reads the caption for the video released by @BenchTM on Instagram…
Read More
One of the first images of Hyun Bin for Bench has landed

One of the first images of Hyun Bin for Bench has landed

The cat -- or should we say, the hunk -- is finally out of the bag. Local clothing giant Bench has finally released its first image of Hyun Bin in his first endorsement of a fashion brand here in the Philippines. The Captain for Bench The photo, sent to PeopleAsia…
Read More
Bitten hard by the Korean bug

Bitten hard by the Korean bug

If there are a few bright spots in an otherwise gloomy scenario, which made the long lockdown and the ensuing weeks of continued uncertainty after it a tad more bearable, K-dramas streamed on demand via Netflix would be one of them. By Alex Y. Vergara Someday, should we survive this…
Read More
Smart lets you take Hyun Bin home with its newest merch promo

Smart lets you take Hyun Bin home with its newest merch promo

Smart, one of the leading mobile service providers in the country, continues to bring Captain Ri closer to his Filipino fans as it launches a new promo featuring exclusive merchandise and bonus data for subscribers. Under the promo, Smart subscribers may bring Hyun Bin anywhere they go by scoring limited-edition…
Read More
First & exclusive: Hyun Bin lands on PeopleAsia’s cover

First & exclusive: Hyun Bin lands on PeopleAsia’s cover

By Jose Paolo S. Dela Cruz With more rare photos of the Korean superstar inside After sending the Internet on a frenzy with the recent release of his television commercial and its accompanying behind-the-scenes videos for telco giant Smart Communications, Asian superstar Hyun Bin lands the cover of PeopleAsia magazine’s…
Read More
Smart execs Ri-veal why Hyun Bin is the smart choice

Smart execs Ri-veal why Hyun Bin is the smart choice

By Jose Paolo S. dela Cruz "Bringing Hyun Bin was something that is natural for us. It would’ve been crazy for us not to do it!”  -- Jane Basas “Down to earth, simple, diligent” – Smart Communications’ top executives sang praises for Korean superstar Hyun Bin as they launched their…
Read More

Hyun Bin says “Mahal ko kayo” in new Smart ad

"We shot it mid-May in Korea." Smart Communications president Al Panlilio told PeopleAsia editor-in-chief Joanne Rae Ramirez that the much-awaited Smart ad that virtually crash landed into Filipino audience's lives was shot in mid-May in Korea. Panlilio also told Ramirez that "the shoot went very well." In case you've missed…
Read More