In the latest Smart Hallyu Hangouts, the Korean superstar answered questions from her Filipino fans. She’s just doing her job, she said, but the love she’s been getting in return is amazing, inspiring her even more to make her legion of admirers happier with her next projects. By Alex Y.…
BY JOSE PAOLO S. DELA CRUZ “Because you asked for it!” This, in not so many words, is how the telco brand's executives described Son Ye-jin’s road to becoming Smart Signature’s newest endorser. Screengrab from Smart When Smart unveiled Hyun Bin’s Giga Life campaign two months ago, excited netizens asked…
By Hermes Joy Tunac The love story of a billionaire heiress Yoon Se-ri (Son Ye-jin) and North Korean army officer Ri Jeong-hyeok (Hyun Bin), Crash Landing on You is, without a doubt, the most talked-about Korean drama series to hit Philippine shores in recent years. And yes, there’s more to its success…