Tough Lux: Toyota upgrades its quintessential pickup

The Toyota Hilux gets so much more than a facelift this year, further strengthening its claim as the country’s best-selling pick-up.

TMP vice-chair David Go and president Atsuhiro Okamoto with the ’emotional red’ variant of the new Toyotal Hilux

The hardworking Hilux has been a dependable road companion for Filipinos, whether for city driving or off-road adventures; at work or at play. In 2019, it even captured a commanding 30.5-percent segment share, a lead that Toyota Motors Philippines Inc. (TMP) is looking to maintain with the world-renowned pickup’s latest version.

“This 2020, the new Toyota Hilux and Toyota Hilux Conquest arrive with an impressive new look, that is more rugged and exciting than ever,” said TMP president Atsuhiro Okamoto during the online launch of the new vehicle.

“The new Hilux is designed to meet the tough demands of Filipino drivers and the country’s varying roads. I am confident that the Hilux would once again prove why it is the Philippines’ pick-up of choice. Tough on every road, every inch a Hilux,” he added.

The New Hilux in Silver Metallic

The New Hilux comes with improvements on its looks, performance, and features, and is available in 4×4 Conquest and 4×2 Conquest variants, G AT and MT, and E MT. Combining the improvements and competitive pricing, Hilux customers get more value for money on their vehicle with the E variant starting at Php 1.1M.

More rugged and exciting

The New Hilux in emotional red

Made tougher, more rugged, and even more exciting, the New Hilux now comes in Emotional Red, a color exclusive to its Conquest variants. Also exclusive to Conquest variants are the bi-beam LED headlamps and LED rear combination lamps with line guide, and sports bar with LED lamps. The tailgate also gets the signature Hilux branding, with an over fender garnish and Conquest decals on both sides of the cargo bed. The deck space offers plenty of cargo room with tail gate assist and bedliner for Conquest variants.

Full control in every Adventure

Ingress is smooth and easy with keyless entry available for Conquest, G, and E grades, with Conquest variants getting Smart Entry and Push Start System. All three grades also have power adjust with auto fold for side mirrors and speed-sensing door locks.

Get full control when taking on any road with easily accessible information on the 4.2” TFT multi-information display, and easily accessible controls with the steering wheel switches and Apple CarPlay/Android Auto compatibility for Conquest, G, and E grades. Enjoy an easier drive with Cruise Control for Conquest variants.

Rugged on the outside, plush on the inside.

Tougher performance

The New Hilux 4×4 variants are powered by 2.8L 1GD-FTV engine which gives 201 HP (204 Ps) max output, 500 Nm max torque for the AT variant, and 420 Nm max torque for the MT variant with Intelligent Manual Transmission. Meanwhile, the 4×2 Conquest, G, and E variants gets the 2.4L 2GD-FTV engine with 148 HP max output, and 400 Nm max torque.

Both the 1GD and 2GD engine are improved for the MC Hilux and enjoys 4-5% improvement in fuel efficiency versus the previous generation Hilux.

Safety in every drive

Toyota puts utmost priority in safety to guarantee the driver’s and passengers’ peace of mind. All three grades come with SRS airbags (7 for the 4×4 Conquest A/T variant), 3-pt. ELR seatbelts, Anti-Lock Brake System with Brake Assist and Electronic Brakeforce Distribution, Vehicle Stability Control, and Hill-Start Assist Control. Conquest 4×4 variants also have Downhill Assist Control and Active Traction Control.

Clearance sonars are available for Conquest while back sonars are available for G grades, and the reverse camera is available for Conquest variants.

The modern dashboard and console of the new Hilux variants

Reliable and hardworking

The Hilux is designed to take on the toughest tasks, not just for adventures but for work and business as well. Aside from Conquest, G and E grades, TMP continues to offer the Hilux J in 4×4 and 4×2, Cab and Chassis, and FX for its fleet and business partners. In addition to this, TMP is also introducing the Hilux Cargo – a rear seat-less, windowless, and more affordable variant powered by the same 2GD engine. The new Hilux Cargo is specifically designed for the more demanding needs of mobilizing goods and services.

The New Hilux Cargo is also ready for delivery

Where to get it

The New Hilux will be available in all of TMP’s 70 dealerships across the country by September 14, 2020 for the Conquest, G, and E variants, while the Hilux Cargo variant will be available on October 26, 2020. The New Hilux is also available for safely-distanced viewing in our virtual showroom. Get the full dealership experience online and check out the Hilux product highlights, view the interior and exterior in 3D, calculate payments, and submit inquiries direct to any preferred dealer via https://toyota.com.ph/hilux.

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