TUMI, one of today’s leading global travel and lifestyle brands, recently opened its new and much bigger Philippine flagship store at Greenbelt 5, Makati, celebrating style, innovation and craftsmanship.
Tumi made the big move by relocating to a bigger and presumably better store also within Greenbelt. Following a ribbon-cutting ceremony participated in by Subrata Dutta, president of Samsonite Group; Randy Wong, general manager for Southeast Asia; Jimmy Thai, president and CEO of the Primer Group of Companies; and Mariana Zobel de Ayala, president of Ayala Malls, more than 70 guests enjoyed on-site product demonstrations inside the spacious newly opened store.
The grand opening event for TUMI’s largest store in the Philippines and the first to showcase its Manifest Concept Design attracted a prominent guest list that included Congressman Franz Pumaren, Director Carlos Alvarez, businesswoman Charmaine Lagman, designer Maureen Disini, and celebrity couples Cristalle Belo and Justin Pitt, and Nikki Gil and BJ Albert.
Also present from were Primer Group of Companies board of directors Susan Thai, Jerry Sy; Dinah Yau-Lim, COO; Sofia Borromeo-Alvarez, business unit head; Dane Marie Lacap, brand manager; and Ella Martinez from marketing.
Throughout the evening, guests were also treated to an exclusive first look at standout pieces from TUMI’s Fall 2024 and Holiday 2024 collections. Highlights included the women’s Voyageur collection, celebrated for its timeless elegance and adaptability, as well as the all-new Turin collection, meticulously crafted from premium Italian leather and accented with elevated metal details, making it a perfect fit for the modern, multifaceted man.
The grand opening of TUMI Greenbelt 5 was a tribute to the brand’s commitment to excellence, innovation and design that enhances every journey.
The newly opened store at Greenbelt 5, Makati, is all of 123 square meters, offering a spacious layout for TUMI’s global customers. As the first TUMI Manifest Concept Design store in the Philippines, it introduces a unique and modern aesthetic defined by a sleek white and grey color palette partnered with mirrored elements and generous lighting. The contemporary and inviting ambience is marked by a curved arch portal shopfront. White natural marble pattern finishes and flooring exemplify the brand’s premium identity, while a striking titanium-colored magnetic wall serves as the focal point showcasing TUMI’s innovative approach to luggage construction.
Other design highlights include angled entrance walls, along with a dedicated accessories tower and demonstration table that are unique to the Manifest Concept Design. The store’s fixtures are thoughtfully designed with soft, curved edges, while a premium seating area adds to the inviting ambience.
Tumi Greenbelt 5 is located at P2-2-25-2L Second Floor Ayala Greenbelt 5 Legaspi St. Brgy San Lorenzo, Makati City, Philippines
