Clé de Peau Beauté opens its flagship store at Greenbelt 5, making the luxury skincare line more accessible to Filipinos in search of gentler, smarter and more effective ways to boost skin radiance while addressing visible signs of aging.
Women (and men) have gained a new ally in their quest for brighter, firmer and younger-looking skin in Clé de Peau. Designed to help skin look and feel rejuvenated from within, the French beauty line, which consists of serum, hydro-softening and hydro-clarifying lotion, protective fortifying emulsion and cream, intensive fortifying emulsion and cream, and the pièce de resistance, the cream or la crème, is imbued with the “combined power” to address visible signs of aging and help skin achieve “remarkable resilience, feel incredibly smooth and firm come morning.” It offers those who want to reboot their skincare regimen with the “key to exceptional results, the key to a new era of radiance.”
And, with the recent opening of Clé de Peau Beauté flagship store at Greenbelt 5 in Makati, disciples of beauty don’t have to look far and wide in search of this latest and arguably most effective holy grail to youth. Literally unlocking the place with a giant symbolic key were Michael Goh, Shiseido Philippines managing director, Makati Mayor Abby Binay and socialite and celebrity vlogger Small Laude.
The in-person event, which opened with ballet dancers from ACTS Manila dancing to the choreographer Tony Fabella’s rendition of Onegin, was attended by society mavens, influencers and lifestyle journalists.
No product encapsulates Clé de Peau Beauté’s values of rooted on intelligence, exquisite formulation and uncompromising quality better than La Crème, says a press statement. Recreated eight times since its launch in 1982, it carries within it the latest discoveries from Clé de Peau Beauté’s scientists. Each version is dedicated to being more potent and innovative than its predecessor.
From left, Clé de Peau Beauté Philippines marketing executive Kayt Peret, Shiseido Philippines sales and marketing GM Kaila Nicdao, Shiseido Philippines managing director Michael Goh, Clé de Peau Beauté Philippines training manager Ixi Castillo, Interim Clé de Peau Beauté Philippines brand manager JC Pastor, and Clé de Peau Beauté Philippines brand manager Cheska Sy
In parallel with the global “anti anti-aging” trend, Clé de Peau Beauté recognizes that through lived experience and increasing self-certainty, women grow more radiant with time. Thus, the brand is dedicated to creating products that empower the innate abilities and processes within skin to help it reach its highest potential.
Skin Intelligence is the fundamental ability every person’s skin has to distinguish between good and bad stimuli to maintain its optimal condition on the epidermis level for vibrant and healthy-looking skin. Building on their new theory of intuitive skin science, in autumn/winter 2019, the brand launched Key Radiance Care – a skincare ritual to help enhance skin intelligence. With continuous use, the ritual can help the skin appear more vibrant with improved tone, which grows more radiant with time.
The new formula is also guided by the finding that skin intelligence becomes least active at night. La Crème, applied in the evening, features breakthrough complex Skin-Empowering Illuminator, which is the highest potency found in any Clé de Peau Beauté product. This helps amplify skin intelligence and enhance the skin’s ability to repair and defend itself from damage caused by various stressors.
Skin-Empowering Illuminator is a powerful and exclusive complex that helps to enhance the skin’s intuitive ability to repair and defend itself, unlocking the power of skin intelligence for a radiant glow that evolves and becomes more visible day by day.
In addition, the new La Crème contains CeraFerment Extract, which enhances the skin’s ability to regenerate and become firm from within. From a type of yeast discovered in Japan’s Akita Prefecture, whose residents are known for having beautiful skin, the rare extract contains ceramide. Encapsulated, it penetrates into the stratum corneum. Effectively absorbed into the skin, it helps the skin to feel rejuvenated, giving it a youthful, supple appearance.
Now, the latest La Crème reiteration incorporates the technology in higher potency than any other Key Radiance Care product. A powerful final step in an empowering one’s daily beauty routine.
The technology is matched by luxury – a process of precision, ingredients meticulously combined over many days. Preserving their efficacy and ensuring a texture that is almost impossibly smooth, rich without feeling heavy, moisturizing beautifully while being absorbed into the skin. La Crème is contained in jewel-like packaging which in itself is an object of desire.
Formulated by visionaries and crafted by masters, truly, Clé de Peau Beauté’s La Crème is an icon of ultimate luxury.
