Sue Bee Pure Honey celebrates relaunch with a traditional American country fair theme
The American-made honey everyone has grown up with now comes in a new package. Global Strategic Partners Distribution Inc. (GSPDI), exclusive distributor of Sue Bee Pure Honey in the Philippines, recently relaunched the brand at the grand ballroom of the Grand Hyatt. Inspired by a traditional American county fair, the event was presided over by GSPDI officials led by Peter and Patrick Tiope, who unveiled Sue Bee’s new product logo.
Sue Bee’s new look is designed to captivate a new generation of consumers and honey lovers. More modern and vibrant, the redesigned packaging reflects the dynamic lifestyle of today’s consumers. It also aims to stand out on supermarket shelves and appeal to both new and long-time patrons.
Despite this stylish transformation, Sue Bee Pure Honey continues to offer the same pure, high-quality goodness that Filipino families have loved and trusted for generations. The commitment to quality remains unwavering, with every jar containing 100-percent US honey made by beekeepers who uphold a tradition of excellence. The new look is also a testament to Sue Bee Pure Honey’s ability to evolve with the times while preserving the authentic taste and trusted purity that has made it a household favorite for nearly a century.
In addition, Sue Bee Pure Honey is thrilled to announce its raffle promo entitled “Discover Sweet Sensations.” To join, customers can purchase any Sue Bee Pure Honey variant at their favorite supermarket or grocery, snap a photo of their purchase and receipt, and send it to the Sue Bee Pure Honey Facebook page along with their complete name, mailing address, email address and contact number. Participants will then have the chance to win an exciting, all-expense paid two-day, three-night getaway for two to one of the Philippines’ most sought-after paradise destinations.
Hosted by Rovilson Fernandez, the launch featured an array of food stations serving traditional American dishes, each thoughtfully crafted to showcase the versatility and rich flavors of Sue Bee Honey. Guests enjoyed unique culinary creations infused with the wholesome goodness of Sue Bee Honey. The festive atmosphere was further enhanced by lively music, traditional county fair games and captivating entertainment, creating an unforgettable experience reminiscent of a classic American hoe down.
Sue Bee Honey’s story began in 1921 in Sioux City, Iowa, when five beekeepers pooled their resources to form the Sioux Honey Association. Their collaboration has since grown into a cooperative of 200 beekeepers across the US, many of whom have passed down their craft through generations. Today, the Sioux Honey Association is renowned for producing pure, high-quality honey that customers around the world trust and love.
To maintain the exceptional quality of Sue Bee Pure Honey, the Sioux Honey Association employs a rigorous testing process. Each batch of honey undergoes extensive testing for color, moisture, purity, pollen content, and other attributes. Only honey that meets these strict standards is deemed worthy of the Sue Bee name and is bottled for consumers to enjoy.
Sue Bee Honey products are made from 100 percent US honey, derived from the nectar collected by honeybees and transformed into honey stored in honeycombs. The honey is then filtered to remove visible particles from the hive, ensuring a smooth and pure product without any additives.
GSPDI, a respected pioneer in the import and distribution industry, has been the exclusive distributor of Sue Bee Honey in the Philippines since 2000. The company has built a robust nationwide distribution network with its main office and warehouses located in Metro Manila and serves customers in key urban centers across the archipelago.
GSPDI boasts extensive experience in importing products, particularly from the US, and has a strong sales and marketing presence in both the retail and food service sectors. With recent upgrades to its logistics facilities and infrastructure, GSPDI has enhanced its market operations, ensuring efficient distribution of fast-moving consumer goods to all clients and trade partners.
In the Philippines, GSPDI distributes various Sue Bee Honey variants, including Premium Pure Honey, Orange Blossom Pure Honey and Aunt Sue’s Raw & Unfiltered Wildflower Honey.
