Who says style and function shouldn’t go hand in hand? Dita Lancier’s Fall-Winter 2024 collection, through Vision Express, makes this possible, as it elevates and redefines the meaning of luxury eyewear.
By Franchesca L. Tuazon
Now available exclusively at Vision Express, the latest release from the brand merges undeniable craftsmanship with innovative lens technology, redefining how we see the world — literally and figuratively.
Dita Lancier, a sub-brand of New York-based DITA Eyewear, provides timeless designs with advanced lens technology for optimal vision in any environment — land, sea or air. The F/W ’24 collection stays true to the brand’s mission: to help people “see the world better without sacrificing style.”
The new lineup showcases a range of premium frames crafted from high-quality materials like titanium and acetate, ensuring both durability and refinement. Each frame is thoughtfully designed with anti-slip rubber nose pads and temples, providing all-day comfort for both city dwellers and outdoor adventurers alike.
More than just a fashion statement, Dita Lancier’s F/W ’24 eyewear is built for optical excellence. The lenses are expertly crafted to enhance visibility while blocking UV rays and blue spectrum light, making them ideal for everyday use and extended wear.
Neelam Gopwani, Vision Express managing director, expressed excitement over the exclusive launch. “We are thrilled to launch Dita Lancier’s Fall-Winter 2024 Collection. We know that these frames are a perfect fit for our customers who value both fashion and function, and who demand the best in both style and performance.”
The collection offers timeless frame shapes, including square, rectangle, round and aviator styles — each paired with specialized lenses suited for different environments. The lens color options reflect their versatility: brown for land, gray for sea and green for air.
Discover the collection now at select Vision Express locations nationwide.
