BMW Revs Up with the all-new 7 Series

You don’t have to be a luxury vehicle expert or car aficionado to appreciate BMW’s latest innovation that has finally made its way to Manila. BMW proudly presents the best from its flagship BMW 7 Series. With BMW, luxury isn’t limited to sleek silhouettes, fine leather or glossy finishes. It covers driver and passenger safety, comfort, design and functionality. Not wanting to choose just one feature to bolster, the sixth-generation BMW 7 series is an overall bar-raiser and has reinvented the standards of luxury driving, inside and out. 

You can now noticeably experience more intelligent driving with outstanding improvements. For instance, the Driving Experience Control switch features an “Adaptive” mode for the first time. This means that the vehicle reacts to the movement of the accelerator and steering wheel, considers whether gear selectors are in the D or S position, and with some models, analyzes map data to select the best performance set-ups for city driving and more rugged drives. 

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(Asian Carmakers Corporation President Maricar Parco)

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(BMW 740Li in Imperial Blue)

The Integral Active Steering system has also been refined to improve stability and precision when faced with sharp bends and changing lanes. Additionally, the vehicle is now up to 130kg lighter while increasing the strength and rigidity of the car’s body. Practical features that address maneuvering uneven and steep roads, uneven car loads as well as the integration of touchscreen technology, gesture control, and cameras that provide a 360° view around the vehicle are all there, to name a few.  

“This all-new BMW 7 Series embodies our quest for modern mobility, the highest quality and absolute precision. This is truly a masterpiece from BMW, and probably the best car we have ever built,” says Asian Carmkers Corporation (ACC) President Maricar Parco with conviction. ACC is the official importer and distributor of BMW in the Philippines. 

Thierry Weidenbach and Michael Hasper

(Thierry Weidenbach, Senior Regional Manager for International Corporate Direct and Special Sales, BMW Group Asia and Michael Hasper, Charges d’Affaires from the Embassy of Germany in Manila)

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(Eurobrands Distributor, Inc. President Glen Dasig, 1771 Group of Restaurants President and CEO Ricardo Gutierrez, Asian Carmakers Corporation Sales Director Robert Henares, Nissan Car Lease Phils., Inc. President Luis Banson and Philex Mining Corporation Senior Vice President for Corporate Affairs Mike Toledo)

Philip Cu-Unjieng, Leana Farrales-Carmona, Charlie Carmona

(Philip Cu-Unjieng, Leana Farrales-Carmona and Charlie Carmona)

Robert Henares, Dante Calma, Justin Koa, Laurent Jaegle, Glenn Dasig

(Dante Calma, Justin Koa, Robert Henares, Laurent Jaegle and Glen Dasig)

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(Honorary Consul for Angola Helen Ong)

Hwee Siong Lee

(BMW Group Asia Sales Director Hwee Siong Lee)

Governor Jose Chavez Alvarez

(Governor Jose Ch. Alvarez)

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(Powerdance Dancers perform an interpretative piece inspired by BMW 7 Series’ artistic and innovative features)

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(The BMW 740Li in Imperial Blue and the BMW 750Li in Magellan Grey)