Until I am measured,
I am not known.
Yet how you miss me,
When I have flown.
Who am I?
The answer, of course, is time.
The riddle is a lesson on keeping track of time, and making that sure that we make every single second count — lessons that Dutch watchmaker TW Steel hopes to pass on to its wearers with the release of their new 2016 CEO Adesso Collection last October. The collection has 22 pieces available in 45 m.m. and 48 m.m.
(A timepiece from the 2016 CEO Adesso Collection)
This collection builds on TW Steel’s much loved canteen design and is a result of an exciting collaboration with six Filipino and Dutch designers. The contemporary take on the classic symbolizes the attitude of the men and women who believe that life is good. They are the people who appreciate the uphill climb towards success, yet take time to step away from the rat race from time to time to enjoy the fruits of the bold and brave paths they’ve taken.
Presented at the Grand Ballroom of New World Makati Hotel, the new collection’s launch was also a celebration of 65 years of diplomatic relations and 150 years of strong consular ties between the Philippines and the Netherlands.
We’re really proud of the 2016 CEO Adesso Collection,” comments TW Steel chief designer Ton Cobelens. “We wanted to celebrate those with bold style who aren’t afraid to live in the moment and appreciate a high quality of life. The collection keeps the TW Steel DNA, taken from the original canteen design, and mixes it up with a contemporary, stylish twist. It’s the perfect blend of formal style, matched with more casual, informal attitude. It’s a bold way to sit back and enjoy the finer things in life!”
The watches are available at TW Steel boutiques located in Century Mall, The Podium, Shangri-La Plaza, SM Aura, SM Makati, SM Megamall, SM North Edsa and SM Seaside Cebu and at selected Chronos, Swissgear and Wristpod stores.
2017 is right around the corner, which means another year has gone by. What have you done to make 2016 a good and meaningful year?
(Eva Ljzermanz, Alan Dacanay, Ivan Yao, Lieke Brand)
(Eva Ljzermanz & Lieke Brand)
(Ivan Yao, H.E Ambassador Marion Derckx, Dawn and Alan Dacanay)
