Rolls-Royce, Chapter I: The Spirit of Ecstasy

This story begins in the milieu of Belle Époque London; a time when artists, inventors, scientists, engineers, aristocrats and bohemians collaborated — and competed — in the white heat of the early 20th century.

This story is none other than that of the genesis of an enduring icon of luxury, the Rolls-Royce.

In the words of Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars, the Rolls-Royce legend “is a story that inspires greatness and needs to be told.”

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(One of the world’s leading and most respected automobile houses, Rolls Royce; Cover photo taken from The Spirit of Ecstasy short film)

In line with Rolls-Royce’s Spirit of Ecstasy’s 105th anniversary, the story of The House of Rolls-Royce will be told in a series of fascinating short films that showcase its journey to becoming one of the world’s leading and most respected automobile houses.

The first episode of The House of Rolls-Royce series, The Spirit of Ecstasy, retells the story of the muse that has guided and inspired the brand.

Since “the Flying Lady’s” inception in 1911, she has since rested on the prow of every Rolls-Royce ever made. She is thought to be the muse that leads the dreamers, visionaries and innovators that continue to shape the uncompromising Rolls-Royce brand.

The three-minute film is packed with stunning visuals and is narrated by Academy Award winning actress Kate Winslet and can be viewed below or on this page.

(Episode 1, The Spirit of Ecstasy | Video from Rolls-Royce Motor Cars official YouTube channel)

The legend of the House of Rolls-Royce will unfold over the year and beyond with the release of the next episodes in the series.

In the coming months, Rolls-Royce will also be getting ready for another landmark moment in automotive and luxury history — the arrival of the New Rolls-Royce Phantom.

This series of films will serve as a new platform in the virtual sphere where  Rolls-Royce devotees can further engage with the marque.

In addition to exclusive early views of the next episodes of the story of the House of Rolls-Royce, fans of the marque will be offered the opportunity to attend exclusive Rolls-Royce gatherings around the world. Further news on such events will come next year.

For more information on Rolls-Royce, car models, news and events, visit the official Rolls-Royce website.