‘Aura day’ for this year’s ‘binibinis’

Cosmetique Asia, makers of Silka papaya beauty products, recently hosted this year’s batch of Binibining Pilipinas delegates to a plant tour, strengthening its partnership, which is now on its second year, with Binibining Pilipinas Charities, Inc. (BPCI).

To strengthen their partnership, which is now on its second year, BPCI, through its latest batch of beauty queen-hopefuls, and Cosmetique Asia Corp., the company behind Silka papaya line of beauty and skin-whitening products, recently held a joint event at the latter’s manufacturing plant. As host of the event, Cosmetique Asia took this year’s delegates on a tour of the plant located in Plaridel, Bulacan, including an exclusive preview of its state-of-the-art manufacturing process.

This year’s batch of Binibining Pilipinas delegates with officials of Cosmetique Asia Corp.
Game time with the Binibinis
Winners of individual games
Sherwin Vaflor, the plant’s manufacturing director, welcomes the beauty queens to the Cosmetique Asia Plant
Senior brand manager Eunice Apple De Belen talks about the value of the Binibining Pilipinas and Silka partnership

Dubbed as “Awra Day with the Queens,” the 39 ladies discovered for themselves how Silka, one of the country’s leading beauty soaps, is produced and packed before eventually finding its way to homes all over the country.

Senior brand manager Eunice Apple De Belen said that the brand’s partnership with Binibining Pilipinas is all about providing young women some of the tools to inspire them to make an impact on society. Sherwin Vaflor, the plant’s manufacturing director, also welcomed them. Pillars of Cosmetique Asia such as Juanita Co, chief finance officer, and Jane Co, VP for finance and purchasing, also graced the event, gamely posing for pictures with the women.

As the official skincare partner of Binibining Pilipinas, come coronation night, one deserving candidate will be awarded the title Binibining Silka 2022. As the next face of the Silka brand, she is expected to embody and exude the Silka brand of beauty, one who inspires and radiates “Bagong Araw, Bagong Awra.” The lucky and deserving lady will receive not only the title, but also P 75,000 in cash and P 25,000 worth of Silka products. Find out more about Silka using the following links: Facebook–SilkaSkincare https://www.facebook.com/SilkaSkincare; Instagram–silkaskincare https://www.instagram.com/silkaskincare/ ; Tiktok–silkaskincare https://www.tiktok.com/@silkaskincare