Discover every color, every hue at the SM Beauty Color Lab

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(FROM LEFT) Host Janeena Chan, trading beauty controller Kim Reyes, marketing director Viki Encarnacion, Helen On Fleek, Danica O., Rei Germar, group category manager Marissa Mendoza, category manager Michelle Jalbuena, marketing manager Patrick Yu and Roselle Basas

Makeup fanatics, you probably know how hard it is to get that perfect shade, be it for your face, lips, hair, eyes or nails. You mix and match just to get the right hues. But with the SM Beauty Color Lab, you can now get just about any shade you please.

This exclusive ongoing event, set in a pastel Candy-land of rainbow fun, is an experience that takes beauty to a whole new spectrum of color. Here, makeup aficionados can explore new beauty trends and products, such as color-rich beauty brands L’oreal, Revlon, Maybelline, Orly and BYS. Whether you’re down to color-correct your complexion, paint your nails a new shade, dye your hair to a bold hue or swipe on a pop of happy tint on your luscious lips and lovely eyes, you can trust SM Beauty Color Lab to get the perfect color.

Plus, the event highlights a wide range of color products. These include everything from the affordable and wallet-friendly to the more luxe and high-end. You can try the popular cult classics and discover under-the-radar exclusives. Switch between globally renowned favorites and local, home-grown beauty ranges that will make every Filipino proud!

SM Beauty shoppers are also in for more treats: Ongoing until August 28, they can get 50 percent off on select color products in all SM Store Beauty Sections nationwide.

All you makeup shoppers better get ready for an exclusive crazy-colorful experience at the SM Beauty Color Lab. From makeup newbies to makeup pros, and from global brand fans to the die-hard lovers of local cosmetics, this much-awaited beauty event has something to satisfy every makeup maven’s fantasy.