How Pia Wurtzbach achieved that Miss Universe glow

Pia on the foundations of beauty: "I think what makes a woman naturally more beautiful is when she starts believing in herself and starts getting more confident because you can have the most expensive make-up, you can get a lot of services done, but if deep inside you’re still not happy and confident, that’s going to show."
Pia on the foundations of beauty: “I think what makes a woman naturally more beautiful is when she starts believing in herself and starts getting more confident because you can have the most expensive make-up, you can get a lot of services done, but if deep inside you’re still not happy and confident, that’s going to show.”

It’s official! After years of support and friendship, Miss Universe 2015 Pia Wurtzbach is finally the face of the Dr. CRB Aesthetic and Laser Clinic.

Before all the global fame, Pia Wurtzbach went to Dr. Cecilia Bernad to achieve a healthy glowing skin and a more shapely body for the 2015 Miss Universe competition. As Pia shared, “She (Dr. Cecilia Bernad) took care of me before I won Miss Universe. If you go to my Instagram account and you scroll back, you’ll see my photos visiting the clinic. Doctora really takes care of me and she’s not just somebody who I visit and I see, but she’s also a friend.”

It was all based on mutual trust to bring out the best in Pia hoping that she would finally achieve her then goal of conquering the universe. According to Pia, “Dr. Bernad knew I was planning to join beauty pageants and I wanted to do Miss Universe. She gave me the services that I needed to prepare. I think I am her first beauty queen also. Prior to meeting me, she never took care of a beauty queen before. I guess I’m pretty lucky in that sense.”

Pia eventually won Miss Universe in Las Vegas and the rest is history.Pia Wurtzbach's Naturally More Beautiful Campaign Photo

She perfectly embodies the clinic’s ideal of being “naturally more beautiful”. It is the concept of a woman confident with who she is. Dr. Cecilia Bernad believes that you don’t need to make beauty complicated. You only need to enhance who you already are and be happy with yourself.

Asked what has made Pia stay with Dr. Bernad, she shares, “When I won Miss Universe, I was so thankful because they took care of me. Of course, a lot of offers came in but I really didn’t want to be with any other clinic. I was very vocal about that. It was my gratitude to her for taking care of me at that time when nobody believed in me. I’m just going to wait for the right time and I will formally endorse them. Now, I’m here!”

For Pia to embody the ideals of the clinic, she shares, “I think what makes a woman naturally more beautiful is when she starts believing in herself and starts getting more confident because you can have the most expensive make-up, you can get a lot of services done, but if deep inside you’re still not happy and confident, that’s going to show. If a woman is confident, she believes in herself and is really happy from the inside, you’ll see that glow.”

The campaign of Dr. CRB focuses on Pia Wurtzbach as a fantasy of beauty. She will become the image of a modern woman, a highlight on natural beauty, and the reimagining of a goddess. The image of Pia as the modern woman is already in a billboard in EDSA Guadalupe. She’s seen wrapped only in a green cloth, symbolizing the official color of the clinic and highlighting her face and figure. The other stunning images will be unveiled all throughout this year.

Dr. CRB Aesthetic and Laser Clinic is located at Suite 1608, The Trade and Financial Tower, 32nd St. corner 7th Avenue, Bonifacio Global City, Taguig. For appointments, please call (02) 955-2375. Follow us on Facebook and Instagram: @DRCRB.

Dr. Cecilia Bernad and Pia Wurtzbach's friendship and doctor-patient relationship date back even before the latter won Miss Universe in 2015.
Dr. Cecilia Bernad and Pia Wurtzbach’s friendship and doctor-patient relationship date back even before the latter won Miss Universe in 2015.