The basketball pro will again be on board, inspiring countless Filipinos to work hard, focus on their goals and dream big for their future.
The “Phenom” is back under the Cocolife fold, as the company renews its exclusive with basketball star Kiefer Ravena as its brand ambassador for two more years. Cocolife’s partnership with the endearing professional athlete represents its steadfast commitment in believing and supporting the Filipino dream. With his leadership and influence, Kiefer will continue to empower Filipinos to take the necessary steps in achieving a financially secure future.
Kiefer is eager to continue his journey with Cocolife and keep serving as an inspiration for young people by encouraging them to invest in their own dreams. “Through Cocolife, I hope to inspire and be a good role model to all Filipinos, reminding them that as long as they keep on working hard and focusing on their goals, they can reach it, for those dreams are never impossible to achieve,” he shared.
For Cocolife president and CEO Atty. Martin Loon, one of PeopleaAsia’s most recent Men Who Matter awardees, Kiefer aligns with the company’s core values. He exemplifies the biggest strengths that Filipinos have, the unwavering belief in one’s self. “When planning for your future, have someone who believes in your dreams”, Loon emphasized. “Our brand ambassador, basketball pro Kiefer Ravena, has always been focused on his goals — on the court and as a young man. He tells us that he earnestly believes in the importance of investing in one’s health, education, savings and retirement. Despite his status, Kiefer’s dreams are the same as yours and ours.”
