Understanding Filipinos’ desire to maintain their skincare routine amid the pandemic, Kiehl’s Philippines has partnered with Lazada, one of the Philippines’ leading online shopping platform.
This partnership enables Kiehl’s to extend its commitment towards personalized skincare by providing its loyal customers with the accessibility to shop for their favorite products with just a few taps on their smartphones.
With over 150 years of history, Kiehl’s is one of the most trusted skincare brands among consumers worldwide. Irving Morse, a founding family member of the original Kiehl’s Apothecary, built the brand from the personal relationships he continuously fostered with his customers. This resulted in the ‘Try Before You Buy’ ethos that has empowered consumers to make educated purchases that reflect their skincare needs for almost 100 years.
Kiehl’s Customer Representatives (KCR’s) continue the tradition started by Irving Morse in the early 20th century. A ubiquitous sight in any Kiehl’s store, KCR’s guide customers through their in-store experience to ensure that every item bought reflects an immediate personal need.
This September, Kiehl’s Philippines expands this very tradition by launching an online store in Lazada. This partnership ensures that the same spirit that established Kiehl’s as a globally trusted brand extends to consumers who are faced with restrictions that prevent them from attaining their skincare needs in store.
“Our Lazmall store will allow both Kiehl’s newbies and loyal friends of Kiehl’s to customize and create a Kiehl’s routine for themselves through our tailored shop-in-shop the echoes the informative yet quirky and fun experience that we offer in-store. Plus, trained e-Kiehl’s customers are available to address any specific questions or concerns,” says Kiehl’s product manager Lerizze Tan.
For more information, visit Kiehl’s Philippines on Facebook, and online at http://www.kiehls.com.ph.
