As Mickey Mouse celebrates his 90th birthday, the Walt Disney Company Philippines and World Balance collaborate on a limited edition collection. Fans of all ages can unite for their mutual love of the iconic cartoon mouse with “Disney | World Balance Collection.”
“Year after year, World Balance has pushed to reinvent itself, a conscious effort to make the brand more relevant to modern-day global Filipinos,” said World Balance president Barnaby Chong.
The World Balance president adds: “I am proud to say that, today, this pioneering partnership with the global [brand] Disney and its most beloved character Mickey Mouse marks a milestone in that journey of reinvention, of evolution and of relevance.”
Comprised of footwear, apparel and other accessories, the new line gives a modern, but classic take on everybody’s favorite mouse in a stylish manner.
World Balance designers worked closely with Disney to bring the collection to life by using never-before-seen icons associated with Mickey Mouse, and, of course, nostalgic images to create cohesive pieces of wearable art.
“To celebrate Mickey Mouse’s 90th anniversary, we want to give our Filipino fans a special range of products that will allow them to wear their love for Mickey,” said the country head of The Walt Disney Company Philippines Veronica Cabalinan.
According to Veronica, they collaborated with World Balance because the people behind the brand “understands the tastes and lifestyle of young Filipinos everywhere.”
The “Disney | World Balance collection” is available in selected World Balance stores and department store outlets nationwide. Visit www.worldbalance.com.ph for more information, and visit their page at www.facebook.com/worldbalance to learn more about the collection.
