Swatch gives you more reasons to add to your collection, as it presents its latest innovation dubbed as “Bioceramic.” The collection comes in the heels of the brand’s first “bio-sourced” models launched late last year. This time, Swatch watches come in a new and unique mix of ceramic and bio-sourced plastic.
Two-thirds ceramic, one-third bio-sourced plastic, Bioceramic is both resilient and resistant with a silk-like touch — combining the best of both worlds.
And what better watch to showcase the brand’s newest material than the Big Bold? Deep and architecturally structured with a 43-mm diameter case, it provides you plenty of room to appreciate the pure and refined Bioceramic characteristics to the fullest.
There are five colors to choose from: classic black and white, the “color of the year” grey, optimistic sky-blue and new power pink. Big Bold in Bioceramic is a smooth, pure and substantial design piece, reduced to the max to allow the new material to be fully enjoyed, thanks to the signature “see-through” Swatch attitude. The bracelet, glass and loops are all made from bio-sourced plastic.
The journey continues
Swatch started a revolution in 1983 with the introduction of watches responsibly made out of a mere 51 components. Thirty-seven years later, the brand introduced bio-sourced plastic last September. Less than a year after that, Bioceramic comes as the new addition to Swatch Next, the latest release in a run of “disruptive” ideas.
What’s next?
Swatch is always looking for new ways to push the envelope when it comes to design, materials and technology. Bioceramic marks yet another benchmark in the brand’s innovation journey. By the end of 2021, all key Swatch product lines will further explore the use of Bioceramic.
Swatch is available at the Swatch Shops at SM Megamall, Glorietta 4, Greenbelt 5, TriNoma, Alabang Town Center, SM Mall of Asia, SM City North EDSA, SM Southmall, Shangri-La Plaza, Robinsons Place Manila and SM City Cebu.
Check out the Swatch official stores on Lazada and Shopee.
