Jose Paolo Dela Cruz, Author at PeopleAsia

Dr. Hayden Kho Jr. & Scarlet Snow: Daddy’s little darling

BY ALEX Y. VERGARA “We also get Scarlet Snow involved in charity works. We make sure she understands why we are helping frontliners and the less fortunate. That we are blessed for a reason. We are blessed to be a blessing.” -- Dr. Hayden Kho Dr. Hayden Kho Jr., husband…

Who’s ready for Hyun Bin X Smart, part 2?

It looks like the most popular TVC of late is getting a sequel. Based on posts from Smart Communications’ official social media accounts, another TVC starring Hyun Bin is "crash landing" in the Philippines soon! In a Facebook post uploaded on June 16, the telco giant teased of an upcoming…

Capt. Ri, ‘Men Who Matter’ land in PeopleAsia

PeopleAsia lands a coup with Korean superstar Hyun Bin of Crash Landing on You fame on its cover, and presents its highly anticipated annual roster of “Men Who Matter.” Now on its second print run due to popular demand, PeopleAsia’s latest issue features not just “Capt. Ri,” but also captains…

In Memoriam: Eduardo ‘Danding’ Cojuangco Jr.

By Jose Paolo S. dela Cruz “I love this country. I could have gone to Australia or any other country in the world after my exile, but I chose to return to the Philippines because I want to be part of its legacy and history.” -- Danding Cojuangco Jr. Businessman,…

‘It’s rare, but it happens’

by JOANNE RAE RAMIREZ Every birth is a miracle, every birth has its risks, both to the mother and the baby. So what do you call a birth 30,000 feet up in the clouds, in the time of COVID-19 at that? A double miracle? An assertion that life persists, life…

Len Cabili: Amongst real ‘Filipinas’

By Alex Y. Vergara/ Photography by Jar Concengco / Hair and makeup by Eddie Mar Cabiltes The creative director of Filip+Inna ventured into fashion design because of her love for Philippine culture. But when she saw her collaborators, a group of indigenous women, crying out of gratitude for the recognition…

First & exclusive: Hyun Bin lands on PeopleAsia’s cover

By Jose Paolo S. Dela Cruz With more rare photos of the Korean superstar inside After sending the Internet on a frenzy with the recent release of his television commercial and its accompanying behind-the-scenes videos for telco giant Smart Communications, Asian superstar Hyun Bin lands the cover of PeopleAsia magazine’s…

Smart execs Ri-veal why Hyun Bin is the smart choice

By Jose Paolo S. dela Cruz "Bringing Hyun Bin was something that is natural for us. It would’ve been crazy for us not to do it!” -- Jane Basas “Down to earth, simple, diligent” – Smart Communications’ top executives sang praises for Korean superstar Hyun Bin as they launched their…

‘Game-changing’ Captain Ri lands ahead of time for Smart

"Simple. Smart ako." --- Hyun Bin Screencap from Smart Communication's Facebook Page After days of setting the web ablaze, Smart Communications has finally dropped a 46-second commercial featuring Korean superstar Hyun Bin. The video, which debuted at around eight in the evening on the Smart Facebook page, is an instant…

Smart teases ‘crash landing’ with Hyun Bin on June 01

Spoiler alert: It looks like Captain Ri isn’t in North Korea (or Switzerland), anymore. Smart Communications recently unveiled a nine-second teaser video ⁠— featuring a dapper Hyun Bin ⁠driving around in a sleek black car — which is poised to bring the Korean superstar closer to his fans in the…